E𝘃𝗲𝗻 $𝟭𝟬𝗞/𝗺𝗼𝗻𝘁𝗵 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗳𝗮𝗹𝗹 𝘃𝗶𝗰𝘁𝗶𝗺 𝘁𝗼 𝘁𝗵𝗲 𝘀𝗲𝗮 𝗼𝗳 𝗯𝗮𝗱 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗯𝗼𝘂𝘁 𝗦𝗘𝗢.
Misconceptions about SEO are never ending.
I\’ve fallen into the trap as well…
Believing that things like…
⚈ Having a pipe (|) vs. a dash (-) in your page title matters
⚈ It takes at least X months for SEO to have an effect
⚈ You can\’t rank without building backlinks
⚈ Having duplicate content will get you penalized by Google
It\’s worrying about all of these details that gets you in the weeds of SEO, and causes you to lose focus.
I mean, there are supposedly over 200 ranking signals in Google algo… probably closer to 1,000 these days.
And it feels wrong to just ignore all of those things that could be affecting your ability to rank.
It\’s also, often, much easier to worry about all of those little details and technical considerations than to focus and put in the work on the few key tactics that really matter.
For years, I did SEO for enterprise level employers in my day jobs. And we wasted a lot of time on the stuff that doesn\’t matter.
In fact, so did the expert SEO agencies we worked with.
Looking back on it now, it seems like everyone was just avoiding the elephant in the room.
… the reality that what we really needed to focus on was publishing quality content.
Sure, we\’d publish maybe one new blog post per week.
But for billion dollar companies, that seems like nothing.
But the alternative was doing more of the hard stuff. The stuff that actually moves the needle.
What DOES actually move the SEO needle?
Doing exhaustive keyword research
Publishing as much quality content as you can
Promoting that content
You can do all of the other SEO stuff. And some of it helps.
But none of it impacts your rankings more than the above tactics?
So why do we avoid them?
SEO agencies are notorious for offering monthly packages filled with busywork activities like…
creating tons of social media profiles on sites you\’ve never heard of
submitting your website to link directories
\”continued SEO enhancements\” (what does that even mean?)
automated social signals (heh?)
and the list goes on, and on, and on.
And with all of those amazing services, you also get 1 blog post per month!
W T F ?
No. We\’re not here for that!
The reason they do this. And the reason many SEO peeps focus on all of those other things… is because of one simple truth.
Writing quality content is hard, expensive, and time consuming.
So they package up all those other activities to make their services seem worth the $$ they\’re charging.
Essentially, they don\’t want to do the hard work.
They\’re afraid it will cost too much time or effort.
…and that it won\’t be worth it.
But in the end, SEO agency customers are often unhappy with the engagement and feel they\’ve wasted their money.
Here\’s the thing…
That same amount of effort and money could have been focused on doing the hard stuff, and doing it right. And they would be seeing far better results.
Imagine forgetting about all of that other stuff, and just focusing on keyword research, writing content, and promoting it.
You could produce several quality blog posts each month (instead of just one), targeting around the keywords your customers are actively searching for, and see meaningful gains in search ranking.
And when you focus on these fundamental tactics, your gains grow exponentially month over month.
…just like compounding interest.
This is the process I use, and it just works.
It has worked for years, for ecommerce businesses big and small.
Why does it work?
Because it is focused around one very important thing…
Give the customer what they\’re looking for and you\’ll be rewarded!
Google gives it\’s users what they want… websites present the best information related to what they searched for.
And the quality content on your website (which Google will want to show high in it\’s results) will give your customers and prospects the information they\’re looking for.
It really is that simple.
The fundamentals people!
Now of course there are nuances and tasks within each of the fundamental tactics, but even those are fundamental SEO activities themselves.
So stay away from all of the minutia.
And focus on what matters!
If you\’d like expert SEO help with your ecommerce store, get in touch!