Fact: Most people don’t want to spend time to understand their customers. And I get it. It’s hard to place a value on the time it takes to understand your website visitors, why some buy and some don’t, and how these folks use your website. However, there’s a reason this is the first step in …
Understand Your Customers for Better Conversions Read More »
Everyone is on Facebook. Well, almost everyone. 71% of American adults use Facebook and 93% of marketers use this platform for social media marketing. Here’s the thing, though: Facebook’s growth has slowed, but marketers keep wasting time, pumping out post after post. The result? Declining Facebook reach. There is now far more content being made …
Is Instagram Better Than Facebook For Ecommerce Social Media? [infographic] Read More »
It’s no secret that worldwide eCommerce sales continues to be on a strong and steady upward curve since the beginning of the decade, as illustrated by the following infographic about US and European eCommerce created from my friends over at Ecommerce Platforms. Some Quick Stats: The US eCommerce sales volume, recorded at $176 billion in 2010, is estimated …
Can you define brevity? Can you use brevity in a sentence? Do you even know what brevity is? I’ll admit, I initially thought it had something to do with bravery. Dang it, I’m dumb. Actually, brevity refers to using exact and concise wording to convey a thought. Think, short, specific, and to the point. And …
Wondering How To Improve Your eCommerce Conversion Rate? I can’t think of a better way to increase sales than via conversions. Optimizing your site for better conversions means more sales with the same amount of traffic. That’s pretty sweet if you ask me! My friends over at Spring Metrics are experts at this sort of …
How To Increase eCommerce Conversion Rate with Personalization Read More »
I have long thought that the attention given to cart abandonment rates is misguided. It seems as though most marketers see an abandoned shopping cart as an intent to purchase which, for any number of potential reasons, was stopped. They assume that, for some reason, the customer must have decided they were unwilling or unable to …
Shopping Cart Abandonment Could Be Good For Business [Infographic] Read More »
Do you find the sheer number of available eCommerce options to be overwhelming? I do! There so many shopping carts out there that it’ll make your head spin! Hosted solutions, software solutions, plug-ins…lots of choices. Typically, the easiest to implement are solutions that are hosted by the company. They have all of the technical stuff …
Are you focusing a lot of your efforts on promoting your site via social media? If so, you may want to STOP DOING THAT! Don’t Waste Your Time on Social Media for eCommerce Sales According to IBM’s recent Black Friday 2013(pdf) report, online sales originating from social media sites resulted in just 1% of total eCommerce sales …
What exactly is an online business anyway? And what are the various types of Internet businesses? I’m going to answer these questions and more in this complete guide to beginning and online venture. And to be clear, I’m not talking about a simple online presence or company website. I’m talking about websites that generate and …
Starting an Online Business | Everything You Need to Get Started Read More »
You have a fantastic ecommerce site all ready to go. Great products with great prices to match. The site is uploaded, published and out there on the web. So far, so good, but how are your intended customers going to find your site? Sure, your customers might find you by doing a web search, but …
7 Keys to Using Social Media for Ecommerce Sales Read More »
